WHITE LABEL
White Label Cosmetics Manufacturing
Many companies are branching into the cosmetic industry by using white label solutions to launch new products. This option has allowed businesses to expand into new markets with little risk and guidance from their manufacturer’s formulation experts.
So, What Exactly is White Labeling?
White labeling is when a company uses a manufacturer’s already made product or formulation and presents it under their own brand. In other words, multiple companies purchase a generic formula from the same manufacturer, brand it, and sell it on the same market. Therefore, a store could feature multiple brands’ products, but the formulation is identical. The only difference between white-labeled products is packaging and marketing.
Advantages & Disadvantages of White Labeling Cosmetics Manufacturing
Partnering with a white label cosmetics manufacturer has a unique set of advantages and disadvantages. Consider these points to determine whether white labeling is right for your business:
PROS
PROS
CONS
Quicker to put on the market
No unique product qualities
Low cost entry point
Manufacturer maintains ownership of product formula
No product development expenses
Changing contract white label cosmetics manufacturers can be difficult due to formula ownership
Most require smaller minimum order quantities
Little to no say in product formulation
Less risk
Complete branding control
How it Works
1
Product Selection
First you choose a product or formula from our range. This can vary depending on the type of product and may include different:
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Colors
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Textures
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Scents
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Flavors
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Consistencies
2
Packaging Selection
Then you choose the type of component and packaging you want the product to live in. This may include different sizes of:
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Jars
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Droppers
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Bottles
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Pumps
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Boxes
3
Branding
Once you’ve chosen your product and packaging, it is time to brand the components with your logo. If you are a newer company or are looking to rebrand, e2e offers graphic design services to help bring your vision to life. Whether you are looking to make edits to current designs or build a brand from the ground up, our team of experts are here to help!
4
Order Placement
Now, it is time to do a final review and place your order! The minimum order quantity may vary depending on the type of product.
5
Market Entrance
Once you receive your order, you are ready to enter the market!
White vs. Private Labeling
Which is best for your brand?
Firstly, private labeling is when a contract manufacturer creates a unique product or formula for a specific brand. The brand owns the rights to the formula and the product cannot be sold to other companies. This route is more expensive than white-labeling due to the elongated product development process.
White label solutions are typically used by small businesses that are looking to enter a market and don’t have the resources to develop and manufacture their own product. An established white label cosmetics manufacturer will already have a wide range of ready-made products to choose from, streamlining the production process.
On the other hand, larger, more established brands are more likely to choose private-labeling, as they can afford to fine-tune a unique formula. This gives them more control in product development and allows them to create more innovative products.
Check out our blog to learn more about the differences between private and white label solutions!