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White Label Cosmetics Manufacturing

Many companies are branching into the cosmetic industry by using white label solutions to launch new products. This option has allowed businesses to expand into new markets with little risk and guidance from their manufacturer’s formulation experts. 

So, What Exactly is White Labeling?

White labeling is when a company uses a manufacturer’s already made product or formulation and presents it under their own brand. In other words, multiple companies purchase a generic formula from the same manufacturer, brand it, and sell it on the same market. Therefore, a store could feature multiple brands’ products, but the formulation is identical. The only difference between white-labeled products is packaging and marketing.

Advantages & Disadvantages of White Labeling Cosmetics Manufacturing

Partnering with a white label cosmetics manufacturer has a unique set of advantages and disadvantages. Consider these points to determine whether white labeling is right for your business:




Quicker to put on the market

No unique product qualities

Low cost entry point

Manufacturer maintains ownership of product formula

No product development expenses

Changing contract white label cosmetics manufacturers can be difficult due to formula ownership

Most require smaller minimum order quantities

Little to no say in product formulation

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Less risk

Complete branding control

How it Works


Product Selection

First you choose a product or formula from our range. This can vary depending on the type of product and may include different:

  • Colors

  • Textures

  • Scents

  • Flavors

  • Consistencies


Packaging Selection

Then you choose the type of component and packaging you want the product to live in. This may include different sizes of:

  • Jars

  • Droppers

  • Bottles

  • Pumps

  • Boxes



Once you’ve chosen your product and packaging, it is time to brand the components with your logo. If you are a newer company or are looking to rebrand, e2e offers graphic design services to help bring your vision to life. Whether you are looking to make edits to current designs or build a brand from the ground up, our team of experts are here to help!


Order Placement

Now, it is time to do a final review and place your order! The minimum order quantity may vary depending on the type of product.


Market Entrance

Once you receive your order, you are ready to enter the market! 

White vs. Private Labeling

Which is best for your brand?

Firstly, private labeling is when a contract manufacturer creates a unique product or formula for a specific brand. The brand owns the rights to the formula and the product cannot be sold to other companies. This route is more expensive than white-labeling due to the elongated product development process. 


White label solutions are typically used by small businesses that are looking to enter a market and don’t have the resources to develop and manufacture their own product. An established white label cosmetics manufacturer will already have a wide range of ready-made products to choose from, streamlining the production process. 


On the other hand, larger, more established brands are more likely to choose private-labeling, as they can afford to fine-tune a unique formula. This gives them more control in product development and allows them to create more innovative products. 


Check out our blog to learn more about the differences between private and white label solutions!

Ready to bring your product to life?

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